Glossary term
Outbound cadence
Also called: sales cadence, sequence
An outbound cadence is the planned series of touches to a prospect over time, across channels such as email, LinkedIn, and calls. A good cadence varies its angle and channel rather than repeating the same pitch on a timer.
Rhythm and roles
Cadence sets the timing; message families set what each touch does. Together they keep a sequence from becoming the same ask sent five times.
Multichannel by default
Modern cadences mix channels so a prospect who ignores email might respond on LinkedIn, and each touch reinforces the last.
See how outbound cadence works in a real outbound system.
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