Glossary term
Spam trigger words
Spam trigger words are terms and phrases, often pushy or salesy, that spam filters weight negatively. On their own they rarely doom an email, but combined with weak reputation and generic copy they raise the odds of landing in spam.
Context over word lists
Modern filters weigh sender reputation, engagement, and links far more than any single word. Chasing a banned-word list is less useful than sending relevant mail people open.
The overlap with quality
Words that trigger filters are usually the same generic, hype phrases that make cold email easy to ignore. Writing specifically helps twice.
See how spam trigger words works in a real outbound system.
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